FOR IMMEDIATE RELEASE
February 21, 2012 - Dartmouth, NS - After six years as the presenting sponsor of the MS Walk in Atlantic Canada, Medavie Blue Cross has increased its commitment to the MS Society by becoming the annual event’s title sponsor for 2012.
As a not-for-profit organization, Medavie Blue Cross has made a commitment to making a difference to individuals and communities by supporting organizations that make positive impacts on improving lives and supporting healthy outcomes.
“We have a long-standing relationship with The MS Society and we are very pleased to continue our support of this community event,” said Patty Faith, Director, Communications, Medavie Blue Cross. “Our organization sees the effects of MS in our society and we recognize the great work the MS Society does in Atlantic Canada and beyond.
Medavie Blue Cross employees have led the way by showing the MS Society their team spirit since the first walk in Moncton, New Brunswick was organized in 1999. More than 12 years later, the “Blue Cruisers” are still proudly dedicated to participating in the MS Walk and have raised almost $74,000 in that time.
“We are thrilled to have such a great partner in Medavie Blue Cross,” says Tim Dunlop, Director, Development, MS Society, Atlantic Division. “They support us at every level of the organization showing amazing commitment to people affected by multiple sclerosis.”
The 2012 Medavie Blue Cross MS Walk will be held on Sunday, May 27 in 14 communities throughout Atlantic Canada. Participants can register now at www.mswalks.ca to start their fundraising to end MS.
About the MS Walk
The annual fundraiser takes place in over 160 communities across Canada. It’s a family-oriented event that combines fundraising with fun and community spirit. The MS Walk is unique in the world of spring fundraisers because there is always a wheelchair accessible route - an important consideration especially for individuals who have multiple sclerosis.
About multiple sclerosis and the Multiple Sclerosis Society of Canada
Multiple sclerosis is a chronic, often disabling disease of the brain and spinal cord. It is the most common neurological disease among young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives.
The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease. Please visit mssociety.ca or call 1-800-268-7582 to make a donation or for more information.
About Medavie Blue Cross
Medavie Blue Cross provides health, dental, travel, life and income replacement products to small and large companies in Atlantic Canada, Ontario and Quebec and to individual customers in Atlantic Canada.
As a not-for-profit organization, we are also committed to the communities where we do business. Medavie Blue Cross contributes 3% of its annual net income to our Building Healthy Communities program. Through this program, Medavie Blue Cross and our more than 1,900 employees donate time and money to support healthy outcomes in communities across the six provinces where we operate.
Jessesar MacNeil, Director Marketing Communications
Phone: (902) 468-8230 ext. 1004
Toll Free: 1-800-268-7582
Patty Faith, Director, Communications
Medavie Blue Cross
Phone: (902) 496-8485