FOR IMMEDIATE RELEASE
Multiple
Sclerosis Society of Canada selects Fleishman-Hillard
March
29, 05 – Toronto: The Multiple Sclerosis Society of
Canada has selected Fleishman Hillard as its public relations agency
of record. Fleishman Hillard will provide strategic counsel to help
enhance the profile of the MS Society and increase its fund raising
potential.
In a related
announcement, the MS Society of Canada also appointed Stewart Wong to
the position of national manager, media relations. In addition to coordinating
national media outreach on behalf of the MS Society, he will also oversee
the Fleishman-Hillard relationship.
“Our
growing sophistication as an organization has led us to this point,” said
Deanna Groetzinger, vice-president of communications for the MS Society. “Our
goal is to serve as the primary voice on all MS-related issues
while simultaneously supporting our fund raising programs through the
media.”
The MS Society
of Canada is the only national not-for-profit organization
that funds research into the cause of and cure for MS while providing
services for people impacted by the disease. The MS Society’s
signature events include the Super Cities WALK for MS, RONA MS Bike
Tour, MS Carnation Campaign and the MS Read-A-Thon.
“The
MS Society of Canada already has a strong presence as a key player in
the Canadian not-for-profit sector,” said Linda Smith, Regional
Director of Fleishman-Hillard Canada. “We are looking forward
to taking this reputation to the next level.”
Wong has
worked at the MS Society of Canada for the past three and half years
in fund raising and marketing. Before joining the MS Society, he worked
with PR agency High Road Communications and prior to that, received
a post-graduate certificate in public relations from Humber College.
About
multiple sclerosis and the Multiple Sclerosis Society of Canada
Multiple sclerosis is a chronic, often disabling disease of the
central nervous system. It is the most common neurological disease of
young adults in Canada. Most people with MS are diagnosed between the
ages of 15 and 40, and the unpredictable effects of MS last for the rest
of their lives. The MS Society provides services to people with MS and
their families and funds research to find the cause and cure for this
disease. For more information or to make a donation, please visit www.mssociety.ca or
call 1-800-268-7582.
About
Fleishman-Hillard
Fleishman-Hillard Inc., offers strategic communications counsel
to local, national and international clients. Founded in 1946, the firm
operates throughout North America, Europe, Asia, Latin America, Australia
and South Africa.
Contact
Information:
Stewart Wong
National Manager, Media Relations
Multiple Sclerosis Society of Canada,
(416) 967-3025
Stewart.Wong@mssociety.ca
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