FOR
IMMEDIATE RELEASE
RONA
raises nearly $90,000 for multiple sclerosis through “Keys
to a Cure” campaign
Funds
received from RONA’s generous customers donated to
the Multiple Sclerosis Society of Canada
Boucherville, August 3, 2005 -
During MS Awareness Month - May 1 to May 23, 2005 - RONA
stores across the country raised $87,906 for the Multiple
Sclerosis Society of Canada through the “Keys to a Cure” campaign,
easily surpassing the original fundraising goal of $75,000.
A two-dollar paper key, bearing the name of the purchasing customer and posted on a donor board in each store, made it easy for customers to partner with the company in support of MS research and services for some 50,000 Canadians affected by multiple sclerosis.
RONA’s association with the Multiple Sclerosis Society of Canada goes back to 2000 when the company sponsored the MS Bike Tours in Quebec. The program was extended last year through all of Canada, making this RONA’s
second year as title sponsor. The RONA MS Bike Tour - with
21 tours taking place coast-to-coast - is the largest series
of cycling events organized by a non-profit group in Canada.
About multiple sclerosis and the Multiple Sclerosis Society of Canada
An estimated 50,000 Canadians have MS and three more are diagnosed every day. Multiple sclerosis is a chronic, often disabling disease of the brain and spinal cord. It is the most common neurological disease of young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause and cure.
About RONA
RONA is the largest Canadian distributor and retailer of hardware, home renovation and gardening products. RONA operates a network of 565 franchise, affiliate and corporate stores of various sizes and formats. With more than 22,000 employees working under its family of banners across Canada and more than 13 million square feet of retail space, the RONA store network generates $4.8 billion in annual sales.
Source:
Stewart Wong
National Manager, Media Relations
Multiple Sclerosis Society of Canada
Telephone: (416) 967-3025
stewart.wong@mssociety.ca
www.mssociety.ca
Stéphane Prud’homme
Media Relations Manager
RONA Inc.
Telephone: 1 877 599-5900, extension 5114
stephane.prudhomme@rona.ca
www.rona.ca
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