FOR
IMMEDIATE RELEASE
Turning
a Page in the Fight Against Multiple
Sclerosis
CIBC joins Scholastic Canada to sponsor $1.6 million fundraising and awareness program
Toronto – As
the 2003-04 MS Read-A-Thon vaults into its 27th year, the Multiple
Sclerosis Society of Canada is proud to announce that CIBC will join
Scholastic Canada as a program sponsor. Last year, more than 43,000 students
raised $1.64 million dollars for MS research and services.
“The MS Read-A-Thon is more than just a fundraiser,” says Alistair Fraser, president and chief executive of the MS Society of Canada. “We hope that by promoting reading and awareness of MS, we are planting the seeds of life-long learning. We are proud to have two of Canada’s
most recognizable names be a part of this outstanding program.”
For 2003-04, CIBC will provide funding for program costs and Scholastic Canada will continue to provide book libraries and gift certificates to top fundraising schools and students in each province as they have for the past 17 years.
The
MS Read-A-Thon encourages students to read as many books
or news/magazine articles within a prescribed reading period.
As they read, students collect pledges based on the number
of books or articles they’ve read, or on how long they’ve
read. Since the program began in 1977, more than 5 million
elementary-school students have read 25 million books and
over $37 million has been raised for multiple sclerosis research
and services.
For more information about the MS Read-A-Thon and how you or your school can become involved please call 1-800-268-7582 or visit www.msreadathon.com.
Multiple sclerosis is a chronic, often disabling disease of the central nervous system. It is the most common neurological disease of young adults in Canada. Most people with MS are diagnosed between the ages of 20 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause, prevention, treatment and cure for this devastating disease.
For more information, please contact:
Deanna Groetzinger
Vice President, Communications
Multiple Sclerosis Society of Canada
deanna.groetzinger@mssociety.ca
416-967-3007
Stewart Wong
Senior Coordinator, National Event Marketing
stewart.wong@mssociety.ca
416-967-3025
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