Employment Opportunities

Senior Coordinator, Content and Communications

(14 months, 35 hours a week)


Canada has one of the highest rates of multiple sclerosis in the world, with 77,000 Canadians living with MS. The Multiple Sclerosis Society of Canada is the country’s MS advocate, funding leading research in MS and programs & services that help people live well with the disease.

Reporting to the Manager, Content Strategy and Communications, the senior coordinator, content and communications is responsible for developing tactical plans, creating content for, and executing our content strategies with a focus on public relations, awareness, and mission (research, programs, and advocacy) content. The senior coordinator will use metrics and data gathered from our monitoring platforms to shape content plans and create content relevant to our audiences.

The senior coordinator plays a key role in the planning, storyboarding, and development of video content for various channels, initiatives, and projects -- managing video production and video editing projects with external vendors. Through video, social posts, and blog content, the senior coordinator will work with ambassadors and influencers to tell the story of how the MS community collaborates and works to achieve a world free of MS. Through content, the senior coordinator will also provide creative and narrative direction on telling the stories of those living with and affected by MS.

As a member of the national communications team responsible for media and public relations, marketing, branding, public awareness and corporate communications for the Multiple Sclerosis Society of Canada, the senior coordinator will work with the team by applying industry standards to data analysis and content development, to help the MS Society meet content goals and objectives.


Content strategy and creation

  • Leads the development and deployment of content plans for communications initiatives such as MS Awareness month, World MS Day, prevention and awareness campaigns, and major research announcements
  • Working with the president’s office, supports the development and deployment of corporate communications content, including strategic communications video content (internal and external)
  • Writes and develops content for social media, including Facebook, Twitter, Instagram, and other appropriate social media channels such as the MS Society blog
  • Develops and deploys responsive and just-in-time social media sprints related to special campaigns, awareness days, and relevant global days/celebrations (Canada Day, International Women’s Day, Giving Tuesday, etc.)
  • Leads World MS Day campaign development for Canada and act as a committee member on the MSIF World MS Day task force
  • Leads the deployment of research impact content, including acting as a contributor to MS Research magazine
  • Generates and curates research content and impact stories; and interviews people affected by MS, donors, researchers, other stakeholders to create content for print and digital media
  • Works as a part of the content team to determine and develop content for various marketing and communications projects
  • Works with division communications and development directors to plan and deploy social influencer strategies related to content plans
  • Works with the communications team to measure content performance, and researches ways to help the MS Society meet content goals and objectives
  • Collects images, text, and other content from staff across the country for national social media channels when necessary
  • Provides coordination and logistics support to content development team
  • Writes and edits research-related online copy as needed for MS Society blog
  • Works with the media relations team to monitor and coordinate media responses on social media channels
  • Engages in two-way conversations on social media, via monitoring of channels and creative ways to engage with audiences
  • Independently identifies news, topics, trends, developments and resources to support content creation
  • Acts as the social media response lead on the crisis communications team and makes recommendations for response on social channels
  • Leverages understanding of topical societal and social developments to create informative and relevant content for audiences
  • Analyzes social media KPIs to understand campaign learnings, identify gaps, and explore new opportunities for growth
  • Manages projects on an as needed basis
  • Other related duties as required


  • University degree or community college diploma with 3-5 years of professional experience in communications, social media content management, marketing, public relations, or the equivalent education and experience.
  • Strong ability in writing
  • Demonstrated ability in adapting content for social media and online platforms
  • Excellent ability in listening, written, and oral communications skills
  • Demonstrated ability in basic, guided graphic design (using tools such as Canva or Snapseed)
  • Ability to work collaboratively and build relationships with internal and external constituents by telephone, video conference, and face-to-face
  • Ability to apply analytical thinking to the creative process
  • Ability to work within a team
  • Detail and process oriented with excellent organizational skills
  • Interest in learning new skills, expanding knowledge into new areas
  • Ability to work independently with deadlines, multiple projects, problem solving
  • Proficiency with Adobe Creative Suite
  • Proficiency in Microsoft Office 365
  • Proficiency in using social media platforms (Facebook, Instagram, Twitter, and other new and upcoming social platforms)
  • Proficiency in using social media monitoring platforms and insight tools
  • Ability to speak and work in French considered an asset

Special Considerations:

  • Occasional evening and weekend work

Additional Notes:

Location: Toronto, ON

We are working on a world free of MS, where improving people’s quality of life is a part of our everyday life. If you too are passionate about our mission, we invite your expression of interest and resume submission to:

Human Resources

MS Society of Canada

Email: hr@mssociety.ca

Application Deadline: November 18, 2019

Please note:

  • Applicants must include a cover letter and state salary expectations within their application in order to be considered
  • Applicants must be legally entitled to work in Canada to be considered for this position

The MS Society has a bold vision for the future. We have a team of dedicated professionals who share a common goal to end MS and to improve the lives of those affected by MS. We strive to be an employer of choice and provide a working environment that values diversity, team work, and professional development.

The MS Society of Canada embraces diversity and encourages all qualified applicants to apply. We are committed to accommodating applicants’ needs in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code throughout the selection process. Please contact recruitment@mssociety.ca should you need accommodation.

More information about the MS Society is available at www.mssociety.ca.

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