$1,150,000 Raised to Help End Multiple Sclerosis
Montreal, August 31, 2015 – 900 cyclists took part in the 26th Medavie Blue Cross MS Bike on August 29 and 30. The event, which is organized for the benefit of the Multiple Sclerosis Society of Canada, raised $1,150,000.
“This year again, all the participants’ fundraising efforts, our partners’ support and our volunteers’ dedication have made the Medavie Blue Cross MS Bike a success,” said Louis Adam, Executive Director of the Quebec Division of the Multiple Sclerosis Society of Canada. “They’ve made a substantial contribution: the funds raised by this event will support research on MS and the provision of services to improve the daily lives and defend the rights of people affected by this disease. On behalf of the 20,000 Quebecers with MS, many, many thanks.”
This year, the cyclists travelled 75- to 150-km routes each day in the Lower Laurentians. Together, in a joyful atmosphere, they pedalled for the cause, accompanied by spokespersons Patricia Paquin and Valérie Chevalier.
A loyal partner
The Quebec Division of the Multiple Sclerosis Society of Canada is happy to be able to count on the valued support of its title sponsor, Medavie Blue Cross, which has been involved with the event for over ten years.
“Medavie Blue Cross is proud to have been associated with MS Bike for many years of pedalling. With our Building Healthy Communities program, we aim to contribute to improving Canadians’ health and wellness. Our country has the highest incidence of MS in the world: it’s important for us to be active in our community to help people who have the disease and support MS researchers. Everyone’s joint efforts give us hope for a future without MS,” said Pierre Marion, Senior Director, Sales and Business Relations, Medavie Blue Cross.
About MS Bike
MS Bike is the biggest bicycle-related fundraising event in North America; it has raised some $17 million since it was created 26 years ago. Every year, more than 10,000 cyclists take part in one of the tours, organized from June to September across the country. To find out more, visit msbike.ca.
About multiple sclerosis
Three new cases of multiple sclerosis are diagnosed every day in Canada. The disease generally appears in people aged 15 to 40 years old, and its unpredictable effects last a lifetime. In Quebec, 20,000 people have MS. To learn more, visit mssociety.ca/qc.
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Source: Soline Le Martret, Communications Coordinator, Multiple Sclerosis Society of Canada, Quebec Division, 514 849‑7591, ext. 2283, 1 800 268‑7582 or firstname.lastname@example.org.