Ravens Brewing to donate 25% net proceeds of IPA to end MS
FOR IMMEDIATE RELEASE
Local brewery will donate 25 per cent of the net proceeds from its Elderflower IPA to end Multiple Sclerosis
[BURNABY, BC] –July 8– Ravens Brewing Company will launch their first beer for charity, the Elderflower IPA, today. The brewery has selected the MS Society of Canada, BC and Yukon Division as their charity of choice for this campaign. Twenty five per cent of the net proceeds of the Elderflower IPA will go towards MS research and services to end the disease.
“Ravens Brewing decided to give partial proceeds of our Elderflower IPA to the MS Society because we have a personal connection to the disease. This campaign is our way to raise awareness and funds to support those impacted by MS,” says John Dejong, Sales Manager at Ravens Brewing Company.
Ravens Brewing Company is a brewery located in Abbotsford, BC that uses locally sourced ingredients grown in the Fraser Valley to create a ‘Ground to Glass’ series of beers. One of the driving forces behind their first charity beer initiative is John Dejong. John’s wife Diana was diagnosed with relapsing remitting MS in 2013, after the birth of their first son. Since then, John has learned all too well what it means to take care of his family while also helping Diana cope with the disease. When John started working for Ravens Brewing Company last year, the brewery had an idea to sell a beer in which a portion of its profits would go to a charity. John proposed to have the first charity beer benefit those affected by MS. Diana’s love of IPAs inspired the choosing of their Elderflower IPA for this initiative.
Ravens Brewing Company plans to grow the charitable side of their work as they have only been in business for one year. John hopes that many people will consider supporting the initiative as he believes that it is not only a way to help people living with MS but also gives back to their local community. Their charity beer campaign will run until all bottles of Elderflower IPA stamped with the MS Society of Canada logo are sold. Bottles can be found in select stores, restaurants, and pubs throughout BC.
For more information about Ravens Brewing Company and the charity beer campaign, or to find a list of local suppliers, visit http://www.ravens.beer/
About Multiple Sclerosis and the MS Society of Canada
Canada has the highest rate of multiple sclerosis in the world. MS is a chronic, often disabling disease of the central nervous system comprising the brain, spinal cord and optic nerve. It is one of the most common neurological diseases affecting young adults in Canada. Most people with MS are diagnosed between the ages of 15 and 40, and the unpredictable effects of MS last for the rest of their lives. The MS Society provides services to people with MS and their families and funds research to find the cause and cure for this disease. For more information about the MS Society of Canada visit www.mssociety.ca
Taryn Lencoe, Coordinator, Leadership Giving
MS Society of Canada BC & Yukon Division