Multiple Sclerosis Society of Canada

Corporate Partnership Opportunities

Join the movement to end MS by becoming a proud partner of the MS Society of Canada.

Event Sponsorship

The MS Society of Canada offers several event sponsorship opportunities that provide a desirable demographic and geographic reach for your company.


photo of MS Walk participants

The MS Walk is the largest national fundraising event for the MS Society of Canada. Last year, more than $8 million was raised for MS research and services. More than 35,000 walkers and volunteers in 150 communities throughout the country are involved with the MS Walk.

As a family friendly and community driven event, more than 75% of participants of the MS Walk have a personal connection to MS.


photo of MS Bike participants at a bike event

The largest cycling series in North America, MS Bike provides Canadians with the opportunity to ride through scenic and spectacular parts of the country.

More than 12,000 cyclists participate in the 22 one and two-day tours taking place across Canada between June and September.

With an audience that enjoy regular recreational and competitive activities, MS Bike participants aspire to active and healthy lifestyles.


Group photo at the WAMS gala

Women Against MS (WAMS) is a powerful network of women building MS awareness and raising research funds to end MS.

The WAMS Luncheon is an annual networking event in support of one of Canada’s leading health charities, the Multiple Sclerosis Society of Canada. Since launching in Toronto in 2005, WAMS has raised over $3.8 Million towards a new generation of ground-breaking Canadian researchers working together to find a cure for multiple sclerosis.

In addition to raising funds for MS research and support, the WAMS Luncheon is an excellent networking event that provides table purchasers and sponsors high profile exposure. The luncheon attracts leading professionals and organizations from a wide range of industries in support of the movement to end MS.

Corporate Engagement

The MS Society will work with you to build a customized sponsorship program to meet your needs. Opportunities include:

  • Sponsorship: a customized brand affiliation program that recognizes your company and brand in MS Walk, MS Bike or WAM marketing, promotional, and access activities. The MS Society will work with you to identify and leverage opportunities to meet your business objectives. Event sponsorship opportunities include: pre-event marketing (to participants and the public), brand alignment with the cause and event, and on-site access to a captive and loyal demographic. Additional opportunities include: cause marketing and direct to consumer promotions, affinity programs for participants and registration/fundraising and product tie-ins.
  • Company teams: through the MS Society's team program, engage your employees and your community by entering teams into the MS Walk or MS Bike. Enhanced opportunities for corporate partners include company "lunch and learns," dedicated fundraising support, internal recognition programs, and exclusive on-site VIP perks.
  • Volunteer: the MS Society offers a wide range of event volunteer opportunities available for individuals or groups.

Cause Marketing

photo of Christine Sinclair and Pam Valentine at a Burgers to Beat MS event

Canada has one of the highest rate of multiple sclerosis in the world. More than 77,000 Canadians live with MS, with its impact felt by family, friends, co-workers, and communities. Aligning your company and products with the movement to end MS means that you are supporting a cause that is important to Canadians from coast to coast.

Contact the MS Society to learn how you demonstrate your support of people living with MS, and partner through meaningful opportunities for your company.

Programs and Services

MS Knowledge Network poster

The MS Society of Canada has a wide range of programs and services that help to fulfill our mission. Corporate support of these important initiatives is vital at the local, provincial, and nationwide level.

Opportunities include conferences, assistance programs, youth oriented initiatives, information and educational sessions, and more

Contact the MS Society to learn more about supporting this important work.

Corporate Fundraising Events

I Challenge MS

Through the MS Society's online We Challenge MS platform create your own company event and engage your employees to participate and raise money for MS. You can choose to support your local chapter, division, or designate your fundraising to support ground breaking research.

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